In January 2008, Ots Labs launched three distinct product lines of the OtsAV brand - OtsAV DJ, OtsAV Radio and OtsAV TV. The new OtsAV name addresses this and on September 9th, 2007 Ots Labs was proud to launch OtsAV 1.77 as the first official OtsAV release. Combining this with the fact it is used by five distinct market groups, it became apparent a name change was appropriate in order to better represent all markets. Initially released as OtsJuke DJ in 1999, over the years OtsDJ has evolved considerably and more recently has also become a strong video product in addition to its long-standing reputation as the audio playout system of choice for professionals. Ots Labs OtsAV OtsDJ is relaunched as OtsAV